Supporting Marketing & Digital Outreach
Today, the consumer experience is proving to be the only truly durable competitive advantage.
Most consumers now believe that only financial institutions are capable of protecting them from fraud. Consumer awareness that is both in-person & online is critical to maintaining account holder satisfaction, fighting attrition, and gaining exposure to new prospects.
We create and manage "evergreen content" that is always needed and does not become dated. Consistency is key as 60% of marketers create at least one piece of content each day. Most relevant for financial services and especially valuable if you don't publish new content on a regular basis. This allows marketing managers more time to focus on the quality of content while we help with the quantity. Skilled, consistent content marketing works and is the present and future of marketing. It's efficient, compelling, and less expensive.
eFraud Prevention™ cloud-based service is used by Marketing Managers across the U.S. to improve satisfaction & maintain outreach.
There are 14 unique components to our service. Here are the primary features:
SMALL BUSINESS BANKING
What Businesses Expect from Their Financial Institution
Security measures to protect accounts and keep information safe.
Fast support to help in the event of fraud.
Protect against fraudulent wire transfers.
Quickly detect suspicious activity and notify customers immediately.
Financial Institutions have many processes in place to protect their commercial accounts, however, businesses are ultimately responsible for their security.
With eFraud Prevention, you will increase the value of your banking relationship by exceeding the expectations of your commercial account holders. Making life more difficult for fraudsters in the process.
YOUR WEB SITE
We do not replace your current awareness program. Our service enhances your current program with 90 unique topics with more than 1,300 tips.
USESComplete security section portal.
YOUR FACEBOOK PAGE
Security tab for your Facebook page. The eFraud Prevention™ Facebook tab is added as a feature to your Facebook page - alerting and educating consumers about the most current fraud risks.
USESTab for Facebook page.
BRANDED FACEBOOK TAB
eFraud Prevention™ can be integrated as a Facebook tab for any of your customers or members with Fabebook business pages. Best of all, the fraud prevention portal will have you FI logo included as an additional marketing benefit.
KEY BENEFITSOffer an additional free service that separates you from your competition.
It may be a skimming incident at someone else's ATM or your brand name used in a phishing scam. No matter what the situation, you need to act fast and respond with good information.
BENEFITSAssist more people.
EASY SOCIAL POSTING
Nobody wants to get scammed. Fraud prevention awareness increases marketing engagement and goodwill towards your financial brand.
KEY BENEFITSFraud prevention tips that are written as easy-to-follow "to-do-lists".
WEB SITE RESOURCES
Nobody wants to get scammed. Fraud prevention resources will be the most popular content for your web site resource section.
BENEFITSAssist more people.
Helping everyone stay out in front of the latest fraud tactics & headlines.
Arm your marketing, online support and frontline employees with a better support tool. It may be a skimming incident at someone else's ATM or your brand name used in a phishing scam. No matter what the situation, you need to act fast and respond with good information.
USESPrint tips at branch locations.
BENEFITSMore support for customers / members.
MARKETING & OUTREACH
Reduce the number of victims within your community and in doing so create goodwill towards your organization.
BENEFITSLess time to prepare for presenter.
Why Consumer Education?
In this new era of online fraud, consumers are more fearful than ever about their identity being stolen and used illegally, damaging their credit and their future ability to secure loans or perform other vital financial transactions. As a result, consumers are trusting their financial institutions to improve their defenses against fraudulent actors looking to steal, sell and use their PII. Preventing fraud through awareness and education is important for a financial institution's reputation and future success.
Greater awareness will help people to stop making mistakes that could be easily avoided. Consumer mistakes include:
Sharing too much on social media sites.
Opening links and attachments.
Failing to monitor online accounts.
Divulging information to scammers.
Reusing passwords & not using 2FA or MFA.
Failing to recognize compromised ATMs.
Failing to keep identity private.
Not taking the proper precautions using wi-fi.
People Want to Stay Safe.
Your customers & members have questions about ID theft, data breaches, scams and hacking. We offer an easy way for you to provide them with the best answers so they feel safe and stay safe.
Woman: Majority of women feel falling victim to fraud is 'inevitable'.
Seniors: Seniors citizens risk loss of savings.
Millennials: Young people aged 18-25 are easier targets for online fraud and are at risk of credit related problems due to identity theft.
93% believe their online actions can protect friends and family.
96% said they want to learn more about keeping safer online.
48% feel their actions to stay safe can have a positive impact.
90% feel a personal responsibility to be safer online.
Fraud continues to increase. According to a recent Javelin study, fraud impacted a staggering 16.7 million victims in the U.S. last year, an increase of 1.3 million more victims than the prior year. In total, an alarming 6.65% of the U.S. population fell victim to fraud. With the rise of more sophisticated methods, as well as the growing mass of leaked consumer information, this figure is likely to rise.
Technology does not prevent human mistakes.
I.D. Theft has been the top consumer complaint to the past 15 years.
$36,600 is stolen every minute.
113% increase in New Account Fraud in 2017.
Growth of IOT (20.4 billion connected devices by 2020).
Growth of Mobile Pay and eCommerce.
There is a direct correlation between Technology and Cybercrime.
Criminals no longer need to be tech savvy hackers as there is easy access to "out-of-the-box" fraud tools.
Criminals are awash with credentials, health records, PII and bank account information.
Payment fraud, Account Takeover & ID Theft are commonplace.
Trust & Reputation.
"90% of Americans feel a personal responsibility to be safer online" (2017 National Cyber Security Alliance and the Anti-Phishing Working Group).
Safeguarding & protecting PII is essential today for everyone and a critical component for financial institutions in building lasting, trusted customer and member relationships. For the consumer, fraud is felt both financially and emotionally. Account takeovers (ATO) resulted in out-of-pocket costs and personal time to resolve. In cases of ID theft, consumers incur emotional damage when restoring their credit and clearing their name in the wake of identity theft.
Lost Productivity / Investigation.
When a customer or member suffers a fraud attack, even if there is not a fraudulent transaction, employees will drop what they're doing to investigate the attack to help determine what actually took place. If there is a transaction involved, additional time is needed to try to get the money back.
Regulators & Trade Associations.
"Financial institutions should implement an enhanced customer education to increase awareness of the fraud risk and effective techniques customers can use to mitigate the risk." ~ FFIEC
"Consumer education is critical...Publish details of localized scams via online banking websites. Scam alerts can be powerful tools in educating your client base." ~ FICO
"One easy way to curb this fraud is through more education and awareness." ~ Department of Justice
"Develop an awareness framework that challenges, educates and empowers your customers and employees to be part of the human firewall." ~ FS-ISAC
"Teach your older members: When fraud comes knocking, don't answer." ~ NCUA
"The FDIC encourages financial institutions, government agencies, consumer organizations, educators, the media, and anyone else to help make the tips and information in FDIC Consumer News widely available." ~ FDIC
"FinCEN strongly supports efforts to raise awareness of elder abuse -particularly financial exploitation of the elderly." ~ FinCEN
"Develop and distribute fraud prevention resources and conduct outreach." ~ FINRA
"The banking industry should leverage anti-fraud resources to help customers protect themselves." ~ American Banking Association
"Employee and customer education is the key...the problem many institutions face, however, relates to lacking resources and dedicated support for truly integrated educational campaigns and programs." ~ Financial Services Roundtable
"Armed with the right knowledge, almost anyone can recognize a fraudulent scheme and make the right decision to stay away." ~ United States Postal Inspector Service
"People are often seen as the weakest link when it comes to cyber security, but that must change." ~ UK National Cyber Security Centre
Your customers & members have questions about ID theft, data breaches, scams and hacking. We offer an easy way for you to provide them with the best answers so they feel safe and stay safe. Our multi-faceted approach will transform your fraud awareness outreach to create greater consumer engagement and less financial crime to investigate.