Founded in 2004, eFraud Prevention™ creates & manages fraud awareness and prevention content for Financial Institutions.

The eFraud Prevention™ consumer awareness service includes 82 topics with over 1,280 printable tips that are non-technical, positive and easy to follow for families, individuals, students, seniors and small business managers.

monthly cost

Set-Up Costs: None
Set-Up Time: One hour
License Fees: None
Cost to Consumers or Small Business: None
Additional Cost Per Branch: None
Additional IT Investment: None
Equipment / Software: None


Who we help:

Marketing Managers
Retail Banking
Fraud Investigators
Risk Managers
Digital Media Managers
Compliance Officers
Branch Managers
Social Media Managers

Product components:

Article Library
Facebook Tab
Twitter / Social Media Content
Fraud Article Search
Fraud Alerts & Latest News
Web Site Security Section
Blog Content
Online Quizzes

Use scenarios:

Web & Mobile Web Site Content
Front Line Operator Support
Branch Location Materials
Content for Seminars & Training
Digital Communications
Small Business Support
Social Media Content
Online Banking Support

Fraud we prevent:

Identity Theft
Account Takeover
New Account Fraud
Elder Financial Exploitation
Data Breaches
Compromised Credentials
All Types of Online Scams
Real World Fraud (ATM, Check, etc.)


Why Consumer Education?

In this new era of online fraud, consumers are more fearful than ever about their identity being stolen and used illegally, damaging their credit and their future ability to secure loans or perform other vital financial transactions. As a result, consumers are trusting their financial institutions to improve their defenses against fraudulent actors looking to steal, sell and use their PII. Preventing fraud through awareness and education is important for a financial institution's reputation and future success.

Greater awareness will help people to stop making mistakes that could be easily avoided. Consumer mistakes include:

Sharing too much on social media sites.
Opening links and attachments.
Failing to monitor online accounts.
Divulging information to scammers.

Reusing passwords & not using 2FA or MFA.
Failing to recognize compromised ATMs.
Failing to keep identity private.
Not taking the proper precautions using wi-fi.

People Want to Stay Safe.

We do not replace your current awareness program. Our service enhances your current program with 82 unique topics with more than 1,230 tips.

Woman: Majority of women feel falling victim to fraud is 'inevitable'.
Seniors: Seniors citizens risk loss of savings.
Millennials: Young people aged 18-25 are more likely to worry about the profile they share with their friends on social media than protecting themselves from becoming a victim of fraud.

93% believe their online actions can protect friends and family. 96% said they want to learn more about keeping safer online.
48% feel their actions to stay safe can have a positive impact.
90% feel a personal responsibility to be safer online.

Why Now?

Fraud continues to increase. According to a recent Javelin study, fraud impacted a staggering 16.7 million victims in the U.S. last year, an increase of 1.3 million more victims than the prior year. In total, an alarming 6.65% of the U.S. population fell victim to fraud. With the rise of more sophisticated methods, as well as the growing mass of leaked consumer information, this figure is likely to rise.


Technology does not prevent human mistakes.
I.D. Theft has been the top consumer complaint to the past 15 years.
$36,600 is stolen every minute.
113% increase in New Account Fraud in 2017.
Growth of IOT (20.4 billion connected devices by 2020).
Growth of Mobile Pay and eCommerce.
There is a direct correlation between Technology and Cybercrime.
Criminals no longer need to be tech savvy hackers as there is easy access to "out-of-the-box" fraud tools.
Criminals are awash with credentials, health records, PII and bank account information.
Payment fraud, Account Takeover & ID Theft are commonplace.

Trust & Reputation.

"90% of Americans feel a personal responsibility to be safer online" (2017 National Cyber Security Alliance and the Anti-Phishing Working Group).

Safeguarding & protecting PII is essential today for everyone and a critical component for financial institutions in building lasting, trusted customer and member relationships. For the consumer, fraud is felt both financially and emotionally. Account takeovers (ATO) resulted in out-of-pocket costs and personal time to resolve. In cases of ID theft, consumers incur emotional damage when restoring their credit and clearing their name in the wake of identity theft.

Lost Productivity / Investigation.

When a customer or member suffers a fraud attack, even if there is not a fraudulent transaction, employees will drop what they're doing to investigate the attack to help determine what actually took place. If there is a transaction involved, additional time is needed to try to get the money back.

Frontline Operators.

Arm your marketing, online support and frontline employees with a better support tool. It may be a skimming incident at someone else's ATM or your brand name used in a phishing scam. No matter what the situation, you need to act fast and respond with good information.

USES

Print tips at branch locations.
Branch kiosks.
Education & training.

BENEFITS

More support for customers / members.
Answer more questions in less time.
Easy to use resource for tellers.

Risk & Compliance.

We do not replace your current awareness program. Our service enhances your current program with 82 unique topics with more than 1,230 tips.

"Financial institutions should implement an enhanced customer education to increase awareness of the fraud risk and effective techniques customers can use to mitigate the risk." ~ FFIEC

"Consumer education is critical...Publish details of localized scams via online banking websites. Scam alerts can be powerful tools in educating your client base." ~ FICO

"One easy way to curb this fraud is through more education and awareness." ~ Department of Justice

"Develop an awareness framework that challenges, educates and empowers your customers and employees to be part of the human firewall." ~ FS-ISAC

"Teach your older members: When fraud comes knocking, don't answer." ~ NCUA

"The FDIC encourages financial institutions, government agencies, consumer organizations, educators, the media, and anyone else to help make the tips and information in FDIC Consumer News widely available." ~ FDIC

"FinCEN strongly supports efforts to raise awareness of elder abuse -particularly financial exploitation of the elderly." ~ FinCEN
"Develop and distribute fraud prevention resources and conduct outreach." ~ FINRA

"The banking industry should leverage anti-fraud resources to help customers protect themselves." ~ American Banking Association

"Employee and customer education is the key...the problem many institutions face, however, relates to lacking resources and dedicated support for truly integrated educational campaigns and programs." ~ Financial Services Roundtable

"Armed with the right knowledge, almost anyone can recognize a fraudulent scheme and make the right decision to stay away." ~ United States Postal Inspector Service

"People are often seen as the weakest link when it comes to cyber security, but that must change." ~ UK National Cyber Security Centre

Marketing, Digital IT & Social.

Reduce the number of victims within your community and in doing so create goodwill towards your organization.

USES

Seminars & conferences.
Printed marketing materials & brochures.
Small business support.

BENEFITS

Less time to prepare for presenter.
More information for handouts.

Retail Banking.

Financial Institutions have many processes in place to protect their commercial accounts, however, businesses are ultimately responsible for their security. With eFraud Prevention, you will increase the value of your banking relationship by exceeding the expectations of your commercial account holders. Making life more difficult for fraudsters in the process.

What Businesses Expect from Their Financial Institution

Offer access-control processes and security measures to protect accounts and keep information safe.
Provide fast support to help commercial accounts in the event of fraud.
Protect against fraudulent wire transfers and other loss in the event of fraud.
Use anti-fraud software to quickly detect suspicious activity and notify customers immediately.

Additional Considerations:

Reduce Potential Legal Cost - Even if a financial institution is not at fault, a victimized business might still choose to take legal action. In the worst case scenario (for the FI), they will be told to reimburse losses and pay damages, but even if the court doesn't hold the FI accountable there is significant time and legal costs resulting from defending themselves in court.

Increase Revenue.

We do not replace your current awareness program. Our service enhances your current program with 82 unique topics with more than 1,230 tips.

Your Fraud Awareness Partner

We do not replace your current awareness program. Our service enhances your current program with 82 unique topics with more than 1,230 tips.